Business administration 1310-01 introduction to business 8: 00 a m. 9: 00 a m. Mwf 11: 00 a m. 12: 00 p m. Mwf

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8:00 a.m.-9:00 a.m. MWF

11:00 a.m. - 12:00 p.m. MWF




INSTRUCTOR:              Ann Liprie-Spence


OFFICE:                       Education 110

                                    793-4999 or campus ext. 4999




HOME PHONE:             695-8002



OFFICE HOURS:    9:00 a.m. - 11:00 a.m.          MWF

                                9:30 a.m. – 11:30 p.m.       T

                              10:30 a.m. – 11:30 a.m.       R

                              1:30 p.m. - 3:00 p.m.           MW

                                Other hours available by appointment



Louis E. Boone and David L. Kurtz. Contemporary Business, 11th edition, Thomson South-Western Publishing, 2005.




BA 1310 Introduction to Business.  Prerequisite: None.  Survey of the functional area of

business with special emphasis on the role of business in society, business careers and

techniques of analysis used in business.




To introduce the various disciplines within the overall business industry: management,

economics, accounting, finance, technology, and marketing.  This course is not designed

for in-depth analysis.  It is designed to create interest in a particular discipline, to provide

a foundation for more advanced study and development of career goals.




Unexcused absences will be reflected in the participation grade.  Excused absences include illness, death in the family, and participation in official school events.  Students with excused absences are responsible for finding out what happened in class and completing any assignments by the next class meeting.  Any student with more than three unexcused absences may be dropped from the course.




Students are expected to keep up with their reading assignments and come to class prepared. Discussions/contributions in class will count significantly toward final grades.



Exam 1  (Chapters 1-4)                 20%

Exam 2  (Chapters 5-9)                20%

Exam 3  (Chapters 10-14)              20%

Exam 4  (Chapters 15-18)             20%

Small Business Venture**              20%              


Final Grades will be calculated as follows:

94 – 100            A

90 – 93             A-

87 – 89             B+

84 – 86             B

80 – 83             B-

77 – 79             C+

70 – 76             C

67 – 69             D+

64 – 66             D

60 – 63             D-

59 -below          F




Exams will be announced one week in advance.  Material for the exams may come from the text, lecture notes, outside assigned reading, and class discussions. In addition, a portion of each exam grade may consist of outside assignments and projects related to the chapters included.




Research shows that individuals learn the most when they are fully engaged in the learning experience.  The small business venture will give students a hands-on experience applying many of the concepts discussed in class by starting and managing their own business.


Students will learn how to

1. Research and develop a sound business plan.

2. Organize and manage operations

3. Market a product or service by selecting the appropriate components of the

    promotional mix and pricing strategies.

4. Work in a team environment to make sound decisions, to resolve conflict, to solve

    problems, and to communicate effectively.

5. Manage the fiscal operations of a business




Make-up exams are at the discretion of the instructor and may differ in form and degree of difficulty from the original exam.  Arrangements to take the make-up must be made within one week of the date of the original exam.


Assignments and projects not turned in at the appropriate time and without prior knowledge of the instructor will loose one letter grade per class period late.




McMurry University abides by Section 504 of the Rehabilitation Act of 1973, which stipulates that no otherwise qualified student shall be denied the benefits of an education “solely by reason of a handicap”. If you have a documented disability that may impact your performance in this class and for which you may require accommodations, you must be registered with and provide documentation of your disability to the Disability Services Office, located in Old Main, Room 102.

For more information, contact Cherisse Flanagan, at 793-4880 or




Cheating will not be tolerated.  Anyone caught cheating will immediately be removed from the class list and receive an “F” in the course.  Consider this:

A reputation lasts a lifetime; grades are usually difficult to recall a year later.

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