NEW FOR 2014
ANGRY BIRDS FLY INTO THE NATION’S THRILL CAPITAL
THORPE PARK RESORT ANNOUNCES WORLD PREMIERE OF ANGRY BIRDS 4D EXPERIENCE– LANDING MAY 2014
8 January 2014 - An amazing new Angry Birds themed land is preparing to nest this Spring at THORPE PARK Resort, promising a world first must see experience for families, and fans of all ages of the feathered flocks and piggy characters made famous by Rovio Entertainment Ltd, creators of one of the world’s most exciting and iconic digital games’ franchises.
Bringing the Angry Birds world alive, THORPE PARK Resort will premiere the world’s first Angry Birds 4D animation experience. This will form the unique centerpiece of a totally new fully themed land at the Surrey based theme park and only 10 miles from Greater London. The new land also features the much loved Angry Birds characters coming home to roost on Detonator – the Resort’s 100ft rapid drop tower ride - while ‘Red Bird’ and the ‘Bad Piggies’ go bump to bump on a brand new dodgems attraction, alongside themed retail and catering outlets.
The all-new 10 minute animated film Angry Birds 4D experience – jointly developed by Rovio and top 4D animators 3DBA - will be a fully immersive attraction, capturing the fun, colourful and delightful world of the birds and pigs incorporating high impact special effects in movie theatre surroundings.
Jason Wills, THORPE PARK Resort Marketing Director, commented, “We are hugely excited about bringing Angry Birds to THORPE PARK Resort. It has fast established itself as a modern day icon of our times, and we can’t wait to see the reaction of families up and down the country. We hope this new collaboration will surprise and delight our visitors as much as any of our world-class coasters.”
Rovio’s Director of Location Based Entertainment Dan Mitchell said, “It’s great to be teaming up with THORPE PARK Resort, and we hope this will be just the first of many projects together. We are continuously looking to create amazing experiences for our fans by finding new ways to bring our characters from the digital world to the physical world. Having the game jump out of the screen and come to life around you is going to be incredible and we’re confident that this partnership will bring that amazing experience to life.”
With over 25 rides and attractions to enjoy, families and friends can also laugh louder, scream longer and experience THORPE PARK Resort’s world-class coasters* including THE SWARM, the UK’s first winged rollercoaster, which guests can now brave backwards, Stealth, one of Europe’s fastest and tallest rollercoasters, Colossus, a ten loop rollercoaster and Nemesis Inferno, a feet-free, legs-dangling coaster experience, as well as SAW – The Ride.
Younger theme park fans** can grab their adrenaline apprenticeship as they ride on a wave of light and sound on X, before enjoying rides like the gravity defying Zodiac and manic carpet ride of Quantum. There are also five water rides to excite the whole family including Tidal Wave, Storm Surge and Logger’s Leap.
*Older Thrill Seekers – at least 1.4m tall
** Younger Thrill Seekers – at least 1m tall
To find out more or book tickets NOW go to THORPEPARK.com
For further information please contact Seema at exposure on +44 (0) 207 907 7233 firstname.lastname@example.org or Danny on +44 (0) 207 907 7224 email@example.com
Or contact Rovio at firstname.lastname@example.org
Notes to Editors:
About THORPE PARK Resort
As the nation’s most exhilarating theme park, THORPE PARK Resort is the ‘must do’ destination for adrenaline seekers with over 25 rides and attractions all within 20 miles of Central London. With a core audience of 16 to 34 year olds and ‘up-for-it’ families, THORPE PARK Resort is constantly pushing the boundaries with new rides. With rollercoasters such as THE SWARM (2012), the UK’s first winged rollercoaster, SAW – The Ride (2009), the world’s first horror movie themed rollercoaster, Stealth (2006), one of Europe’s fastest and tallest rollercoasters and Colossus (2002), the world’s first ten inversion rollercoaster, as well as attractions such as Rush (2005), the world’s largest Speed Swing , the Park has been leading the way in the UK when it comes to extreme theme park thrills. Visit http://www.thorpepark.com for more information.
MERLIN ENTERTAINMENTS plc is a leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 99 attractions, nine hotels/three holiday villages in 22 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 54 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 22,000 employees.
Among Merlin’s attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures Resort, Blackpool Tower, Heide Park Resort, WILD LIFE Sydney Zoo, Sydney Tower Eye and SKYWALK, Siam Ocean World and Busan Aquarium. All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.
About Rovio Entertainment Ltd
Rovio Entertainment Ltd is a global industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release. Angry Birds has expanded rapidly into multifaceted entertainment, publishing, and licensing to become a beloved international brand. Rovio's animated Angry Birds feature film is slated for July 1, 2016. www.rovio.com
Rovio Entertainment, founded in 2003 and based in Espoo, Finland is an industry-changing entertainment media company. Following the success of Angry Birds with 2 billion downloads, Rovio has launched nine blockbuster games for different platforms: Angry Birds, Angry Birds Seasons, Angry Birds Rio, Angry Birds Space, Angry Birds Friends, Amazing Alex, Bad Piggies, Angry Birds Star Wars and Angry Birds Star Wars II.
Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. Rovio Entertainment has grown alongside Angry Birds, and the multifaceted entertainment house and currently employs 800 professionals in its headquarters in Espoo, Finland, and offices in Tampere (Finland), Sweden, the United States, China, South Korea, Japan and the United Kingdom.