Could ads to go everywhere be the VERY NEXT NEW THING?
I was just reading how Google has found a way to put ads on iphones and other mobile devices through a new acquisition called AdMob. According to an AP article by Michael Liedtke, Google just purchased it through $750 million from the founder Omar Hamoui, 32, who created the business four years ago while in grad school at the University of Pennsylvania’s Wharton School.
The system is considered a breathrough because Hamoui found a way to get through the various controls that wireless carriers impose on the content that customers can see on their phones. These controls got the name “walled gardens” since they were protecting the content, and the carriers were like Godfathers with their protected turf deciding who could enter.
But then, Hamoui’s AdMob system meant that anyone could get through, and after Apple introduced the iPhone, which provided a platform where users could chose their own applications, over 100,000 developers created new apps for it. And they were able to charge only a few dollars or even give the programs away because of the revenue they got from AdMob’s ad network.
The program has proved so successful, that since its creation, AdMob, which now has 150 employees, has provided almost 140 billion ads on mobile Websites and apps. It doubled its income in the past year to between $45-60 million and tripled its income in the year before. No wonder Google wants to buy it for $750 million if its acquisition is approved by the U.S. Federal Trade Commission.
Gini Graham Scott, PhD, is the author of over 50 books, specializing in work relationships, professional and personal development, popular culture, and social trends. She is the host/producer of the radio show CHANGEMAKERS and a script writer/film producer, with several projects in development and post-production. She writes books and scripts for others, too. Her Websites are at www.ginigrahamscott.com and www.changemakersproductions.com.