Wine: marker of social change




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WINE: MARKER OF SOCIAL CHANGE

A project investigating the role of wine as a significant marker of societal, and market, change in societies which are not traditionally wine drinking.

conducted by



Tim Beal and Michel Rod


Research Assistant: Aaron Gazley
Advice, Cooperation, and Participation

During the course of this project we have received valuable advice and assistance from a number of people in New Zealand, Japan, and Singapore. We are particular grateful to the NZTE offices in Tokyo and Singapore for their contacts, and to our focus group organisers in Tokyo, Osaka, and Singapore. Special mention must be made of Kaori Takeda, NZ-wines.co.nz representative in the Kansai. Dr Aaron Gazley, then a PhD student, worked on the project as a research assistant, providing invaluable support in setting up interviews



This list will be updated periodically. It was last amended on 1 June 2009.

Advisors



Andrew Butcher

Director, Policy and Research, Asia:NZ Foundation

Steve Cochran

Multimedia Technician, ITS Teaching Services

Mariko Fukui

Cross-cultural psychologist

Mark Loo

NZTE, Singapore

Charles Mabbett

Media Adviser, Asia:NZ Foundation

Evan Maehl

CFO, Villa Maria Wines

Alex Matheson

Trade Commisioner, Singapore

Jonny Mole

MarkITable Limited

Craig Pettigrew

NZTE, Tokyo

Peter Bodnar Rod

13th Street Winery, Ontario, Canada

Shin Saito

Director, New Zealand Wines.co.nz

Rochelle Savage

Flexible Distance Learning, SMIB, VUW

Jim Tait

Business Services Manager, NZTE

Kaori Takeda

New Zealand Wines.co.nz in Osaka

Paul Vaughan

Trade Commissioner, India

Brenda Watson

Transcriber, Nelson

Focus Group Organisers

Akari Kano

Tokyo

Takunori Shiomi

Tokyo

Mala Suppiah Retna

Singapore

Kaori Takeda

Osaka

Gopal Varutharaju

Singapore

Yasuko Yumisaki

Tokyo


Interviewees

(Affiliation is only mentioned where appropriate. The other interviewees spoke to us in their private capacity)

Ayako Chujo

Eat Creative

Shigeo Fujita

Bonsai Box, Ebisu

Yumi Fujiwara




Kate Garton

Marketing Executive – Asia, NZ Winegrowers

Noriko Hada,

Online Wassy’s

Jason Hill

Regional Manager Japan, Tourism New Zealand

Takehashi Ishiguro,

AoteaRangi, Ebisu

Motoko Ishii




Tomonori Iwao




Alison Jambert

Eat Creative

Akari Kano




Yuki Kimura




Maiko Kubo




Hiroyuki Kusuda

Wine maker, Kusuda Wines, Martinborough

Evan Maehl

CFO, Villa Maria Wines

Kaye McAuley

Wine maker, Vynfields, Martinborough

Futaba Mizuno




Kenichi Ohashi




Craig Pettigrew

NZTE, Tokyo

Shin Saito

Director, New Zealand Wines.co.nz

Yoshiji Sato

Shuhan News

Kai Schubert

Wine maker, Schubert Wines, Martinborough

Mika Shigemoto




Miki Shimatani




Takunori Shiomi




Mala Suppiah Retna




Mieko Takahara




Kaori Takeda,

NZ-wines.co.nz, Kansai

Takakiyo Tanimizu




Yuri Umeda




Masashi Umeda,




Gopal Varutharaju




Akiko Watanabe




Yasuko Yumisaki






Organisations, Companies, and Wineries

AoteaRangi

http://www.unitedf.com/aotea_rangi/

Asia:NZ Foundation

http://www.asianz.org.nz/

Eat Creative

http://www.i-eatsite.com

Kinoshita International

http://www.kinoshita-intl.co.jp/

Kusuda Wines

http://www.kusudawines.com/

Misha’s Vineyard

http://www.mishasvineyard.com/

New Zealand Wines.co.nz

http://www.nz-wines.co.nz/ (Japanese)

http://www.nz-wines.co.nz/pr/ (English)

NZ Trade & Enterprise (NZTE)

http://www.nzte.govt.nz/

NZ Winegrowers

http://www.nzwine.com/

Online Wassy’s

http://www.rakuten.co.jp/wassys/index.html

Schubert Wines

http://www.schubert.co.nz/

Tourism New Zealand

http://www.tourismnewzealand.com/

Victoria University of Wellington (FCA)

http://www.victoria.ac.nz/fca/

Victoria University of Wellington (SMIB)

http://www.victoria.ac.nz/smib/

Villa Maria Wines

http://www.villamaria.co.nz/

Vynfields

http://www.vynfields.com/




Principal funder: Asia:NZ Foundation

Webpage: http://www.vuw.ac.nz/~caplabtb/wine_project_site/

School of Marketing and International Business

Faculty of Commerce and Administration, Victoria University of Wellington

PO Box 600, Wellington, New Zealand.

Tim.Beal@vuw.ac.nz; tel +64 4 463 5080 Michel.Rod@vuw.ac.nz; tel +64 4 463 5152



Fax: +64 4 463 5231

Filename:


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