What do they read?
There is a mix of tabloid and broadsheet readers, with a tendency towards the former. The most-read national newspapers are The Daily Mail (27%) and Sunday Mail (23%), followed by Sunday Times (13%), then The Sun and Guardian (both at 11%). 20% regularly read local newspapers (free), 21% local newspapers (paid) and 18% read both types (a total of 59% reading locals).
How do they get there?
76% of attenders travelled to the venue by car. 8% walked, 7% took the bus, and 4% the train.
How far is it worth coming?
22% had travelled less than 3 miles to see the show. 15% said 3-5 miles, 31% said 5-15 miles, 22% said 15-30 miles and 9% more than 30 miles.
About “Sing-a-long-a Abba”
Overall ratings for the show
53% rated the show overall as Excellent with a further 39% saying Very Good (total 92%). 7% said Good and 1% Fair, with nobody saying Poor.
Value for Money rating
As value for money, 42% rated the show as Excellent and 39% Very Good (total 81%). 15% said Good, 3% Fair and 1% Poor. Both sets of ratings were higher than for any collected on “Sing-a-long-a Sound of Music”.
How do they hear about it?
Respondents were asked how they had heard about the show. The data gathered indicates that maybe as much as 60% of the audience finds out about it from the venue brochure, meaning that brochure entry is crucial to good houses. Local newspapers account for around 10%, with no other single sources featuring significantly.
Is it just Abba fans?
35% described themselves as “Big Abba Fans” with the majority (63%) saying they “like Abba but are not Big Fans”.
Is it the tribute band crowd?
33% of attenders had seen Bjorn Again. 10% had seen Voulez Vous and 16% had seen other Abba tribute bands. 55% had not seen any of the above.
About “Sing-a-long-a Sound of Music
89% of “Sing-a-long-a Abba” attenders had heard of “Sing-a-long-a Sound of Music”, although only 34% had seen it. Just over half (54%) were aware that the 2 shows had been presented by the same producers.