|PRR 389 Exercise: Questionnaire design
You may work in small groups or individually on this exercise: Finish Mini-proposal by Oct 31, questionnaire due Nov 7. Design a one page questionnaire for a survey of one of the following populations:
1) Visitors to a particular park (Yellowstone National Park, Potter Park zoo etc.)
2) A resident population to be served ( MSU students, residents of Lansing etc.)
3) A population of managers or administrators
4) A population of tourists to an area (e.g. Tailgaters at MSU football games, overnight visitors to the Lansing area staying in motels, etc)
5) People participating in a recreation program (you name it)
6) Or any other population of people that you define.
Procedure: You may work on this individually, but I encourage you to work in samll groups (3-4) . The group will collectively identify study objectives, population, and information needed by Oct 31. Enter this information on the mini-proposal form. Each member of the group will then independently draft a one page written questionnaire by Nov 7. These will be exchanged with others in your group and you will then critique each other's instruments. You are encouraged to use WORD’s special formatting features to design a nice looking questionnaire (text boxes, arrows, symbol font for boxes to check.
Problem definition – Mini Proposal : First clarify/define the population you have chosen. In all cases assume you are developing a self-administered (written) questionnaire - either mailed or distributed to individuals and completed in a written form.
(1). First, as a group, formulate some specific objectives, questions, or hypotheses about the selected population. Put yourself in a management, planning or evaluation position to help identify useful questions. Then identify the information you will need to gather in your survey to answer the questions or test the hypotheses. Consider background variables, socio-economic information, participation and trip characteristics, and other cognitive (what do they know?), affective (how do they feel about...?), and behavioral (what do they do?) information. Your "mini-study" should include:
a. A descriptive component - pick at least three characteristics of the population that you will describe, i.e., report frequencies, percentages, averages, etc. example - determine the percentage of visitors who are male (be a bit more creative than this please), average number of visits per year,….
b. An explanatory component - formulate at least one hypothesis about a relationship between two (or more) variables. State your hypothesis and identify the variables you must measure to test it. Note that you may use some of the same variables from (a). example - hypothesize that males are more likely than females to participate in a given activity, or approve of a particular policy. Try to think up some meaningful relationships to study.
On the attached form, define the population, state your objectives, your hypothesis, and identify the variables you will need to measure.
(2). Design a one page questionnaire to gather the above information. Assume this will be a self-administered questionnaire distributed to a random sample of your population. Prepare the one page questionnaire as if this were the instrument to be used in the survey. Pay attention to instructions, wording, question types, formatting, question sequencing, layout, and overall design of your questionnaire. Assume the cover letter will be drafted by someone else. After completing the questionnaire, identify which questions (by number) are measuring which variables, and indicate the scale or level of measurement for each (nominal, ordinal, interval, ratio).
TURN IN completed Mini-proposal form and one page questionnaire on Nov . Also make extra copies of Questionnaire for members of your group.
Mini-Proposal Group Members __________________
STUDY POPULATION :
RESEARCH OBJECTIVES (at least one descriptive, one a hypothesis/relationship)
VARIABLES TO MEASURE
VARIABLE Question No (s) Measurement Scale
List variables in Col A first., After completing questionnaire, fill in last two columns.