Beginnings Established: April 1, 1976 in Cupertino, California




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Nicole Hofstadler WS 2010 EDV für Anglisten

The Apple Emporium – Think different, think like us

  1. Beginnings

  1. Rising Apple

  1. Market Expansion

  • 1997: Apple Store online

  • 1998: iMac

  • Expanding software: iLife

  • 2001: 1st official Apple retail stores open in Virginia and California

  • 1st iPod

  • 2003: iTunes

  • Translucent colored plastic design abandoned in favour of white polycarbonate designs

  • 2006: MacBook Pro and iMac

  • 2007: iPhone California

  • 2008: App Store: 3rd party apps for iPhone and iPod touch

  • 2010: iPad: tablet-like media device

  1. Behind the shiny surface

  • Dependence on Apple

  • Control by Apple

  • Exploitation of Workers


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