Belgrade, September 14, 2007 – Ana Ivanovic, the world No. 6 tennis player, has been inaugurated today a UNICEF National Ambassador for Serbia at an official ceremony in Belgrade-based primary school “Vladimir Rolovic”. The newly appointed Ambassador has donated funds for the “School without Violence” Programme, which will enable three additional schools in Serbia to begin to implement this programme: primary school “Vladimir Rolović” in Belgrade, primary School “Desanka Maksimović” in Kovin and primary school “Vera Radosavljević” in Negotin.
“This is a great honour for me to be invited to be UNICEF Ambassador”, said Ana. “I love children, and I relish this opportunity to help them in some small way. I’m looking forward to supporting UNICEF’s ‘child-friendly schools’ concept. Serbia is already on a good way in this respect thanks to UNICEF's activities. I will give my contribution and hope that it will add up to the positive changes that are occurring for children in Serbia."
As UNICEF Ambassador, Ana Ivanovic will use her name and fame to advocate for the full realisation of child rights in Serbia, especially in the areas of education and child protection.
“We are happy that Ms. Ana Ivanovic, the world-famous and loved tennis player, has joined the UNICEF family by accepting to perform for us the voluntary position of a National Ambassador”, said Ms. Maria-Luisa Fornara, UNICEF Acting Representative in Serbia. “She has thus demonstrated her firm commitment to promote the rights of all children through the power and potential of sport and to further UNICEF’s mission in building Serbia fit for children.”
UNICEF Ambassadors are well-known personalities from the world of sports, film, music, theatre. They are chosen because they demonstrate leadership in their professions and willingness to use their professional prestige and networks to promote the cause of children and mobilise support for children among the general public and within their industry.
Ana Ivanovic has joined two other UNICEF National Ambassadors in Serbia – Aleksandar Sasa Djordjevic, famous basketball player with national and international reputation, appointed in 2005, and Emir Kusturica, world famous film director who joined UNICEF in 2002. Ana’s colleague Jelena Jankovic has also become a National Ambassador for UNICEF in Serbia and will be officially inaugurated upon her return to the country.
For additional information, please contact Jadranka Milanovic,
UNICEF Communication Officer
Tel: 3602-100; e-mail:email@example.com