|Amerigo Vespucci: Original Spin
Rhetorical Strategies: Ethos, Pathos, Logos
How does Hitt create a situation in which you want to believe what he says?
How does he persuade the audience that America is an apropos name for the country?
Ethos (believe me because of who I am or because of the sources I am using – appeal to authority)
I came from the same background you did – starting in elementary school with familiar learning experiences.
I’m inquisitive and search for answers to them
I’m a cool guy because I am funny and address you on a personal basis – colloquial diction
I’ve also researched well, so you can believe me
Opinions of Harvard scholar, Emerson – indicate what the conversation about Amerigo is and then sets himself apart from it
Pathos (believe me because of how it makes you feel – appeal to emotion)
“think about it” – implies, it’s soooo obvious, implies engagement
direct address, epitrope – “What happened, you ask?”
collective address gathers you into argument by use of we
Amerigo is a spoiled rich kid, never aspired to the gravitas and nobility of Old Europe – like USA
Amerigo was not a great mind…all his creativity could come up with was Rio de Janiero
Reading the description of awesome pineapple trees and ports as if it’s really unappealing
Dramatization of quotations constructs comparison between Columbus’ and Amerigo’s writings
Identification with Hitt on journey of discovery makes it seem like he’s come upon something that cannot be ignored rather than pushing an agenda – “it turns out”
Sounds of old European like music changes to really American music
Spy-like music suggests investigation
Sets up connection between America of today and Amerigo of past by putting Amerigo’s writings in form of Penthouse
Part of way Hitt’s essay works is giving us what we want - metacommentary
Logos (explicit or implicit if-then statement – an inference)
If Columbus discovered America, wouldn’t it make more sense for America to be named after Columbus?
If you were to read Amerigo’s work back then, you would have been enthralled by it in a perverted way, and liked it.
There were so many printers competing with each other and no ideas about authorship, so Amerigo’s works were rewritten by lots of printers.
Amerigo’s works sold better than Columbus,’ showing that people liked them better because of their juicy details.
Because America thrives on giving the consumer what they want, hype, and spin, naming the country after Amerigo who won his place on the maps out of hype and spin is prophetic.
Differences Between Print and Audio:
In print, more dispersal of different ideas throughout rather than keeping related items closely together
Sources and new sources need to be contextualized first in audio, introduce and set up prior to bringing in
Focuses more on visual imagery in audio (Radio is the most visual medium we have!)
Leaves out some historical detail in audio to simplify
Repetition in audio
Print – set up things substantially before getting to primary material
Audio – want audience to experience things, persuade with dramatization, dramatization is provided early
Print – logos is primary
Audio – pathos and ethos primary, logos is not the most important
Audio is more colloquial