A2 media questionnaire 16




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A2 media questionnaire 16th December 2009

Questionnaire: Audience research
I would like to thank you for taking the time to complete this questionnaire, this is has been made to gather some in depth knowledge into the audience we will be targeting. This will benefit our research greatly and your efforts are greatly appreciated.

Please specify whether you are: (Tick box accordingly)
Male: [ ] Female [ ]

________________________________________________________


Age Group: (Tick box accordingly)
16-24 [ ] , 25 – 34 [ ] , 35 – 45 [ ] , 45+ [ ]

________________________________________________________


What is your ethnicity? (Tick box accordingly
White British [ ]

Black British [ ]

Asian British [ ]

Mixed British [ ]


Other: ………………………….

_________________________________________________________


What is your occupation? (Tick box accordingly)
Professional [ ] White collar [ ]

(.e.g. Doctor, lawyer) (.e.g. student, retired)
Mid-Professional [ ] Semi/unskilled worker [ ]

(.e.g. Teacher, middle manager) (.e.g. student, retired)

Skilled worker [ ] Unemployed [ ]



(.e.g. electrician, plumber) (.e.g. student, retired)
_______________________________________________________
What is your favourite genre?
Please specify:


1st choice :




2nd choice:





Can you name two of your favourite movies from these genres?



1st choice :




2nd choice:




What is it that you enjoy about these movies?

Film 1 : ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………


Film 2: ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

______________________________________________________


Do you enjoy watching trailers in this Genre?
(Tick box accordingly)

Yes [ ] No [ ]


______________________________________________________
How would you rate these methods of marketing on the scale of 1-10?
(10 being highest)
Poster [__] Write number in the box’s
Trailer [__]
Magazine articles [__]
Internet marketing [__]
_______________________________________________________
Do you enjoy horror movies?

(Tick box accordingly)


Yes [ ] No [ ]
________________________________________________________

If you answered yes, then what do you enjoy about horror movies?
................................................................................................................................................................................................................................................................................................................................................................................................................................................
____________________________________________________
How would you find out about a new horror movie?
(Tick box accordingly)

Friends: [ ]

Online: [ ]

Television: [ ]

Radio: [ ]

Posters: [ ]

Cinema: [ ]
Other: ………………………………………………
_____________________________________________________
Do you read movie magazines regularly?
(Tick box accordingly)

Yes [ ] No [ ]


_____________________________________________________

Would you rather buy a magazine with an attractive image or with an established movie presence (.e.g. famous actor, director)?
(Tick box accordingly)

Attractive image [ ]

Established movie presence [ ]
____________________________________________________
Do you prefer magazine covers to give a lot of information, or have a clean image and few details of the contents?
(Tick box accordingly)

Clean image [ ]



Lots of information [ ]
Thanks for taking the time to complete this questionnaire


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